Trousers II

Tuesday 27 March 2018

After I last mentioned trousers, who knew I’d return to the subject so quickly? Certainly not I.

But then, who knew there’d be so many goings-on in such a short space of time?

First, an upsetting development regarding my Hiut jeans. A sort of hole has opened up around what might be called the “seat of the pants” area. This could be used as evidence for some cojones-based flattery, but the more pedestrian story is that I ride a bicycle quite a lot.

There is this on the Hiut Denim Co website:

We stand by what we make. And keep standing by it even when things go wrong. That’s why we offer a free repairs policy for life on our jeans.

Brilliant! But:

We can’t offer this service on the Tech Jean as it can’t be darned liked a pair of jeans can.

My jeans are a Tech Jean. Oh well, fair enough I suppose. Now, some bloggers would probably try to argue about semantics – what is a pair of jeans? – there’s the word “jean” in “Tech Jean”, right? – but that wouldn’t really befit my brand. If it can’t be darned, it can’t be darned. (Maybe the word “tech” is an allusion to contemporary consumer electronic products, which are difficult to repair. Ooh.)

The other thing: Harpers BAZAAR reports:

Meghan Markle’s influence is being felt in full force by one Welsh company, who have skyrocketed to fame thanks to the Suits star.

Markle wore a pair of Hiut denim jeans during her official visit to Cardiff and, according to the company’s co-founder, the brand has not been the same ever since.

The only possible explanation is that this blog has an acolyte embedded deep within the palace. Hello, acolyte! What’s more, I think it adds to the growing body of evidence that the royal family is irrelevant, and blogging is much more relevant. The famous actor’s with-fiancée trip to Cardiff was back in January, months before I wrote anything, but I don’t really understand what difference that makes.